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Garnier Taps Becky G as Its Newest Ambassador

Becky G will promote Garnier’s new Sleek & Stay Hair Serum in the ‘Put It to the Test’ campaign.

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By: Rachel Klemovitch

Assistant Editor

Garnier Fructis launched the new Sleek & Stay Hair Serum and has chosen Becky G as its new ambassador to promote it. 

Becky G is an international recording artist, songwriter, actress, entrepreneur, and activist, known for her strong self-expression, signature sleek styles, and stage presence.

Ali Fakih, SVP of Marketing at Garnier, said, 

“We’re thrilled to welcome Becky G to the Garnier Fructis family. From her success in the music industry to her status as a global beauty icon, she continues to captivate audiences with her fearless attitude and relatability. She’s a true icon for a new generation—bold, creative, and always evolving. Her confidence, energy, and dedication to authenticity make her the perfect ambassador for Fructis.”

Becky G takes center stage in the new campaign, Put It to the Test, where she hits Club Sleek for a night out with friends.

The Put It to the Test campaign is a fusion of brand and artistry, immersing audiences in Becky G’s creative world. 

The campaign video follows Becky G in a near crash with a waiter to a sweaty dance floor and high wind from a stage fan. 

Becky J’s longtime DJ, and cousin, DJ Awsumo, sets the vibe as the club’s DJ. Also, producer Massara crafted an exclusive track for the shoot, infusing the campaign with Becky’s signature sound. 

This partnership goes beyond the new launch campaign—Becky G and Garnier Fructis are set to roll out exclusive creative, social content, and live activations throughout the year. Details have yet to be released.

The campaign was brought to life in collaboration with the creative agency Artisan Council.

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